Weekly Digital Marketing News Round-Up | October 2nd
Free shopping is coming to the UK
This week, Google made the much anticipated announcement that free shopping listings will be available globally in mid-October (length: short). For a reminder of what these are, see our blog here (length: medium). Using US data, we can see the impact of these listings varies (length: medium), but are definitely worth setting up for your brand.
Facebook attribution is changing
Facebook announced that the default 28 day attribution window will soon be removed, with a maximum of a 7 day window available from October 12th (length: long). This will also impact historical data, so make sure you download any past data if you need a record or reported performance.
Local service ads
Local service ads are a simple ad type, designed for local businesses to advertise their services. These ads were originally launched in the US on a cost per lead basis, with prices set by Google. However, this week has seen two major updates from Google.
Not only are local service ads coming to the UK (length: medium), but auction based bidding has also become available (length: long). This gives advertisers the option to set a bid, and so increase competitiveness of their ads. Given that these ads show above all other inventory, this new bidding method could lead to significant growth in spending.
Pinterest launches story pins
Last week it was LinkedIn, this week Pinterest has announced Story Pins (length: long), with the intention of making it easier for creators to upload content to the platform. The key difference between these stories and other platforms is that these stories can be saved permanently.
Pinterest also shared search trends for 2020 (length: long), with highlights including a growth in male users, and increased searches for positivity and wellness based themes.
In other news
Search Engine Land shared a great blog about how to be an effective ally for women in search (length: long). Well written, the article does a great job of putting into words a lot of the challenges we’ve encountered, and gives actionable ways to drive change.
Trump’s proposed TikTok ban has been blocked again, meaning users can continue to download the app in the US (length: medium).
Meanwhile, Search Engine Journal reviewed the marketing value of TikTok (length: long).
Google created a site containing holiday planning tools for small businesses.
Google has followed Facebook’s lead and announced that it will be restricting political ads after polls close for the US presidential election (length: short)
Reddit announced limited inventory options (length: medium), reducing risk of ads showing against controversial content.
Similarly, Microsoft has also added additional brand safety measures for it’s audience network (length: medium)
Facebook is merging Instagram direct messages with Facebook messenger (length: long).
Finally, Google released a review of the frequency of the use of the phrase “now more than ever”, highlighting how it’s use increases during times of change and uncertainty - an interesting read (length: long)