Weekly Digital Marketing News Round-Up | October 23rd
New Facebook features released
Facebook has released a range of new features ahead of holidays, largely rotating around eCommerce advertisers (length: medium). One key feature is the ability to tag products in Instagram ads - a feature that was previously limited to organic posts. Also available is the ability to target shopping engagement custom audiences, as well as shopper lookalikes.
In other news
MarTech summarised the new features available with Google Analytics 4 (length: long)
Google has also released an updated training course for using Google Analytics 4
Google released a training video covering how to use Search Console for eCommerce (length: 9:02)
Apple launches a certification course for Apple Search Ads
Adweek released a easy to digest summary of the antitrust lawsuit against Google (length: long)
Search Engine Land released a US-focussed summary of what we can learn from Prime Day (length: long)
Meanwhile, Google shared some tips for retailers going into holidays (length: long)
Google shared some persistent trends from lockdown, including a rise in searches for ethical brands (length: long)
Finally, you’ve probably noticed that free shopping has now been rolled out globally (length: medium) - make sure you set up tracking to measure the impact of these listings.