Weekly Digital Marketing News Round-Up | July 31st
Think With Google’s article on the messy middle (length: long) is an interesting read, explaining the science behind consumer decision making - well worth a read to consider how to win over users during the exploration and evaluation stages of making a purchase.
WordStream gave advice on how to maximise reach in your grant account (length: medium). One of the biggest challenges encountered by charities using ad grants is finding a way to utilise the whole of the available $10,000. This article is a good starting point for ideas of how you might improve volume.
Google My Business has added a “black-owned” attribute (length: short), to help support black business owners.
Google also made some updates to several Google Ads policies (length: short), with the intention of providing better clarity on disapprovals and their severity.
More attributes have begun showing in shopping ads (length: medium) - with the quoted example of material. This highlights the value of investing in enhancing your feed, to ensure that your ads remain competitive.
Search Engine Land reviewed the impact of the Stop Hate For Profit movement (length: medium), coming to the conclusion that the overall impact on Facebook revenue was minimal, and the majority of the movement’s demands have not been met.
In other news, Amazon, Apple, Facebook and Google all faced an anti-trust case on Wednesday (length: long). Meanwhile in Australia, the ACCC has launched a court case against Google (length: long) over their use of personal data for advertising.