Weekly Digital Marketing News Round-Up | August 21st
This week, Bing announced that free shopping listings will be launched this month (length: medium). As with Google, these will first roll out in the US, but will eventually be available in the UK.
Meanwhile, Metric Theory reviewed Google free shopping performance (length: medium). The note that volume varies between clients (with free shopping’s contribution ranging between 0.2% to 28% of organic sessions), and also that the reach of organic shopping may expand with the number of SKUs available.
Search Engine Journal summarised ways to combine search and social audience strategies (length: long). They recommend making a remarketing audience in Google consisting exclusively of users who clicked Facebook ads, and vice versa. It’s worth noting that you can gather a lot of these insights already within Google Analytics, but definitely still worth testing.
Facebook announced that businesses will now be able to host paid online events on the platform (length: long). Designed to help small businesses, Facebook have said that they won’t charge fees for this service for at least a year.
In other news:
Google’s performance planner has had a few updates (length: medium), including the ability to support shared budgets, share views with other users, and also account for conversion delay.
Google is renewing it’s deal with Mozilla, meaning that it will remain the default search engine on Firefox (length: long)
Microsoft Advertising Editor has had a new update, including recommendations and campaign level audience targeting (length: medium)
Finally, iPullRank released a beginner’s guide to Google Search Console (length: long).